Chicago Color Run 2012 - one of the most incredible things that I have ever had the joy to experience. It began with a 5k, and ended with this. I sat there among the color-splashed finishers, camera ready and covered in my trusty and very professional plastic grocery bag, as everyone around me counted down. The countdown hit zero and suddenly clouds of color engulfed me and my friends, eventually becoming so thick they blotted out the sun.
Another aspect of FIXED ‘n’ CHIPS I’m really proud of and wanted to show off was all the printed materials for the race. I absolutely love going to town on a project and It’s so exciting and all too easy to get carried away, especially when you know you have the support of digital printer extraordinaire Rik Penny at Ripe Digital!
So what you see above is the FIXED ‘n’ CHIPS repeating pattern(which i created for no other reason than pure personal enjoyment, I had no idea what I’d use it for, but wanted to make it) that I got printed on translucent trace paper and then used it as a ‘wrap’ for some of the main prizes, all sealed by a circular sticker featuring the FnC ‘motif’. I originally had the BÖIKZMÖIND compliment slips printed on that translucent paper and I loved how it felt, showing a little hint of what lies underneath it so really stoked i got to use it again!
Then we have the race number spoke cards, double-sided and gloss laminated, with digital numbering courtesy of Ripe. (You supply an InDesign file with the typeface, rather than hundreds of separate files!). The gloss laminate means they’re a bit more durable and people will hopefully keep them in their spokes now.
The red ‘5’ cards were the very special ones, they were only awarded if the racer had eaten a battered sausage (or pot of mushy peas) at a checkpoint! So it was only right that the number 5 be illustrated by some vector sausages. These were also double-sided gloss laminate cards but a lot smaller in size so they were easy to collect.
Lastly, the points cards that were given to each rider as they got to a chip shop checkpoint. If you were first to visit that chippy then you were awarded the elusive ‘10’ points card, but then if you were second you’d receive the ‘9’ points card and so on, so it was all about tactics and points rather than speed. After all, points mean prizes!
I’ve absolutely loved using FIXED ‘n’ CHIPS as an excuse to indulge graphically, getting nice things printed up, who doesn’t love a bit of print!? I want to say an absolutely HUGE thank you to our printers Ripe Digital, they have done every bit of print for FnC, BÖIKZMÖIND and everything else i’ve ever done and have always impressed me, so if you ever need any digital print, be sure to visit ripedigital.co.uk
Thanks all, I hope you like it above, more updates on the rest of the FIXED ‘n’ CHIPS fun soon!